User는 종래의 전파항법 시스템과 마찬가지로 전용의
수신기를 설치하는 것만으로 정확한 위치를 알 수 있다.
GPS의 등장 배경과 개발 경위
등장 배경:GPS는 NNSS와 교체된 새로운 항법체계이다. NNSS는 낙도의 위치결정과
개발도상국의 지도 작성을 위한 기준점 측량 등에 유효하게 이용되고 있으나,
Users
* Target(users) Segmentation _ 행동적 세분화 Behavioral Segmentation
Heavy users : 경제적으로 여유 있는, 자신의 이미지 가꾸기에 적극 관여하여
최선을 다하는 남성 고객층
: 보다 나은 이미지를 위해 투자를 아끼지 않음
: 지속적
1. Customer Segment
Home users
All personal usage of computers
Smaller market than commercial
space.
Large enterprise
The needs of customers vary
from business to business
Small and medium Business
DELL has been a strong player in
the SMB market
Public sector
Government, education and
health care as areas of strategic
focus
Association
Political Association and Labor Unions
4. Positioning by Product User
Relating product to user or user class.
For example : Using specific model to positioning its products, especially cosmetic company.
5. Positioning by Product Class
A strategy to make people remind or stop people reminding the product for a similar product class
users is the 20's and 30's and as a result they have more influence in the internet space than other age segments (look at figure 1.)
[Figure 1] Internet User Percentage
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Having found out the different usage levels of the internet by different age groups, WizWid carried out another research regarding the segmentation by occup