exhibits 1). As technology is evolving, different types of competitions emerged – not only based on Internet platform, but also via cell phone or other devices. The competitive substitutes are transforming with technical innovation. This might be a huge threat to eBay once they become true rivals as eBay haven’t performed any innovation yet. Also the traditional competitors begin to inves
1.2 Database Software
G market is now using “MS SQL Server 2008 Enterprise Edition” as a main Database Management system. The DBMS, which is a core part of the IT infrastructure, is hosted on an HP Superdome server computer and enables easy data managing. This software efficiently supports G market’s $2 billion in annual sales and transaction rates of up to 23,000 batch requests a second.