risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedonic, there are customized background image, ring tone, and viewing friend's mini profile. In utilitarian, there are the number of users, speed, free charge, sharing multimedia and privacy protection with Lock.
users’ item markets. So, first analyzing the item market, we will set up strategies to increase their profit. In the process, tools and concepts used in microeconomics will be implemented, concluding the expected additional profit with respect to each strategy.
2.2 Goals and Objectives
The goal is to find strategies to maximize the profit of Cyworld based on the analysis. As most of the pr
analysis of structural characteristics of Dongdaemoon fashion market’ mentions that Dongdeamoon is the place which is full with many groups of fashion stores.(Hong & Lee, 2007) The main features of this place are traditional store group, east store group, new west store group which is oriented to retail. So, these days, the proposition of wholesale gets smaller and proposition of retail gets la