1. Evaluate Kmart using the value chain and competitive forces models. What was Kmart’s business model and business strategy?
1.1 Value Chain model의 정의
1.1.1 Value Chain model
1985년 마이클 포터는 기업이 가치 창조 메커니즘에 대하여 Value Chain이라는 용어를 사용하여, 가치를 창조, 제시하였다 이러한 활동들은 고객이 기꺼이 지
1. Evaluate Kmart using the value chain and competitive force model. What was Kmart’s business model and business strategy?
가치사슬 모형은 시장경쟁 구조 하에서 기업들이 경쟁우위의 원천을 찾고 이를 실행하는데 필요한 전략을 모색하기 위한 방안이자 기업 활동을 평가하는 유용한 도구이다. 경쟁우위를 획득하기 위해 기
evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top grade high-technology in its business ̵
evaluates different ratios representing short-term solvency, asset utilization/turnover, long-term solvency or financial leverage, profitability and market values for companies in the same industry within same country. Then, the paper further scrutinizes each component of DuPont Identity and compares how well each company is carrying out operating, investing and financing activities. As a result,
I. Dirt Bike Cases
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitor’s activities at its web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
Dirt Bikes는 사이트 방문자의 기간별 접속횟수, 자주 이용하는 카테고리, 정