‘나’ 를 중심으로 인맥네트워크를 통한 커뮤니티서비스
싸이월드는 99년 처음 설립되어 거쳐 현재 가입자수 1300만을 유치한 1인형 블로그에서 타의 추종을 불허하는 기업이다.
미니홈피에서 인맥찾기 서비스를 통해 많은 이용자를 확보한 싸이월드는 그 후 유료음악 스트리밍 서비스, 미니홈피
1.가격결정
Pricing to Optimize Revenues
가격은 비즈니스 모델에서 매우 중요한 요소!!
Profit = revenues – cost = P x Q =C
ex) 폴라로이드사, 펩시콜라
- 성공적인 가격을 결정짓는 중요한 질문들
① 고객에게 제공하는 이익과 관련된 가격과 비용은 어떻게 결정되는가?
② 회사는 언제 제품의 가격
Introduction
Why did we adopt Diamond Model as a theoretical framework for our analysis ?
Why did we make a case study of
Lock&Lock’s competitive advantage,
especially in China market?
▼
Currently, Lock&Lock has about 11% market share for airtight container in China .
<중략>
Condition of production(factor)
Superior technology
:the key core competency th
1. Situation
Paterson was too old for the position of marketing manager. And the company suggested his retirement. Now, He wants to start new business but he cant decide what kind of business model to adopt. Our groups suggested Partnership for him
2. Reason
of all, Partnership is easy to start because double financial powers.
The stress is few and work efficiency comes to
of SNS already has been high overseas.
Analysis using Porter five model
Figure 1. Market Share analysis of a smartphone market in Korea
(the first quarter of 2013)
Competitive Strategies of Samsung
Differentiation
Cost Leadership
HIGH-QUALITY MANAGEMENT
: Product testing with over 10 thousand criteria
Applying standardized hardware
Complete automation of process