Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
* 무의식적으로 추구되는 다양한 목적이 개인의 판단, 의사결정 그리고 행동, 특히 상품소비의 범위 안에서 어떻게 영향을 미치는지를 알아보고자 한다.
* 고객이 의식적인 목적을 추구할 때에도, 무의식적인 목적에 영향을 받는가?
개인의 의식적, 무의식적인 목적들이 목표 달성의 단일한 수단
seeking help(도움을 필요로 하는 사람의 변화를 돕기 위해서 말을 듣기도 하고 또 그에 대하여 반응하기도 하는 관계)"라고 되어 있다. 일반적으로 생각할 때 ‘상담’이라고 하는 것은 특정한 방법을 반드시 사용하는 것이 필요조건은 아니다. 굳이 심리학적 방법을 사용한다면, 심리상담, 혹은 심리치료(
1. Korean funeral culture
Approximately 240 thousand people die in Korea every year, meaning 700 people die every day. Throughout the human history, there have been very passionate discussions about afterlife, heaven and hell, and death. Whether or not people believe in afterlife, funeral is a symbolic ceremony that shows official termination of the social and biological life of the deceased. Fu