1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
50,000 miles over 5 years = 70% capacity
Safety was verified by SAE tests. FMVSS, UN standards.
60% of battery pack can be recycled.
Motor Life : Millions of Miles
Information on parts
Expected lifetime of each parts
Maintenance tips on each parts
Maintenance expenses and the cost of replacing each parts
Product Placement
Trial drive & Indirect experience through advertisem
About Virgin
CEO Richard Branson
영국에서 인지도가 3위 안에 드는 기업
사업 확장 (비행기 기차, 음료 화장품)
성공사례 (Virgin Music Group, Virgin 휴대폰 서비스(영국)
실패사례(Virgin Cola, Virgin 휴대폰 서비스(싱가폴))
MVNO – 영국 → 성공, 싱가폴 → 실패,
미국 →
hidden pressures of social norms or informative influence. It could be not only behavior but also heart matter. This conformity happens more often than we think. There have been many studies of conformity such as Sherif’s(1937) and Ash’s(1955) and so forth. However, these days we seem to behave more individually relative to past and we wondered in the magnitude of conformity that can affect p
3.2 Structure
Megastudy currently has a divisional structure, with two big divisions focusing on business’s internal management, such as researching and recruiting, and business’s content development and external management, such as media publicizing. Instructors are part of company staff, but there is a complete division between normal staff and instructors, except for CEO Son, who is also