distribution companies are opened up the way of all grade filmmaking. Thanks to Horizontal combination strategy, Disney broke through the crisis.
Touch stone pictures (works: Dead poets Society (1989), Pretty woman (1990))
Miller max studio (works: Pulp Fiction (1994) Kill Bill (2003))
Pixar animation studio
Vertical combination
Disney made cable television channel and broadcasted their wo
Movie, Game and Music. And as the Contents distribution, the number of System Operator & subscriber is No. 1 (No.2 is T-Broad). So the appearance of CJ E&M means appearance of MSP to CJ Group.
By integration CJ E&M, It's the only company which have ability about contents producing and distribution in Korea. So, with this Vertical Integration, there is growing interest in Merger Synergy.
vertical integration.
Case 1 Summary
There are three big changes in the airline industry and these are alliance, privatization and empowerment. By these changes, competitions of airline industry become really fierce and this leads the necessities of adopting economies of scope. Hub-and-spoke system, which was implemented in the airline distribution system to take advantage of economies o
To analyze ZARA supply chain, it is interesting to look closely at the product design, inventory management, evaluation of suppliers and vendors, logistics management, material management, time scheduling, information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices.
It is also interesting to consider other key performance indicators of
목표
- 소비자 및 기업 시장들을 세분화하기 위해 사용되는 방법들을 확인
- 마케팅에서 세분시장의 결합 과정과 그 중요성을 설명
- 표적 마케팅 과정을 논의
- 마케팅 믹스의 요소와 각각의 역할들을 기술
- 브랜딩의 역할과 중요성을 설명
1. 시장세분화 과정(market segmentation process)
-- 2단계 전