I. Introduction
McDonalds and Burger King are two leading franchises in the fast-food industry which sells burgers, french fries, soft drinks, desserts and sandwiches. Fast-food industry used to be a prosperous industry. In 1970, Americans spent about $6 billion on fast food. In 2000, they spent more than $110 billion. Americans now spend more money on fast food than on higher education, perso
- Industry averages
- Inter-company basis
Tools of analysis
1.Horizontal analysis evaluates a series of financial statement data over a period of time.
2. Vertical analysis evaluates financial statement data by expressing each item in a financial statement as a percent of a vase amount.
3.Ratio analysis expresses the relationship among selected items of financial statement data.
1. Brief Introduction to the Companies and the Industry in which they compete.
(1) Coca-Cola Company (CCC)
The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. The Company were incorporated in September 1919 under the laws of the Sate of Delaware and succeeded to the business of a Georgia corporation with t
rations, and if necessary, proceeds from short-term borrowings and accounts receivable securitization program. The company’s two major product lines are in the United States and Canada, and in international market. In addition to these two primary segments, Global Operations segment, and other segment are also present, where manufacturing and sourcing production are involved. Hasbro Inc’s obj
3) 현재의 GM
GM은 설립 이래 77년 동안 시장점유율에 있어 선두를 지켜왔으며 전세계 약 284,000명의 직원이 근무하고 있다. 지난해 35개국에서 약 9.37백만대의 승용차와 트럭을 생산하여 뷰익, 캐딜락, 시보레, GMC, 지엠대우, 홀덴, 허머, 오펠, 폰티악, 사브, 새턴 및 복스홀의 브랜드로 판매하고 있다.