Low Risk Low Return 사업인 TV 애니메이션은 낮은 수익률에도 불구하고 출판, 문구, 완구, 인형 등 부가 판권 사업 확장이 가능하며, 캐릭터의 무국적성으로 인해 해외 진출 時 매우 유리함.
SKC&C는 global 시장에 안정적으로 positioning하고, C&C 및 I사의 자체 사업/제작 역량 강화를 위해 국제적인 명성을 기
game industry relatively later than the others. To analyze Nintendo's competitors, it is better to understand the history of home console industry.
II . 4. History of videogame console industry
1st Generation
The history of game console industry, which started in 1970s, can be divided into seven generations till now based on technology and trends. The birth of home console happened in
Introduction to VideoGame Market
게임산업은 멀티미디어 기술, 디지털 기술, 통신 기술 등 여러 참단 기술이 복합된 분야라 할 수 있다. 세계각국에서 게임산업이 급속히 발전하면서 PC게임에서부터 다양한 게임이 등장하였다. 지난 2001년 전세계 게임 시장의 규모는 출하량을 기준으로 547억 달러를 넘어선 것
1. Game market and distinctive features
1) Definition
The computer and videogame industry (formally referred to as interactive entertainment and generally as the games industry) is the economic sector involved with the development, marketing and sale of video and computer games. It encompasses dozens of job disciplines and employs thousands of people worldwide.
2) sales
The tw
game company until early 2000. However the dominant status of the firm was put in peril when 3D games became main stream. On contrast, Sony Computer Entertainment with its new game machine “PlayStation” emerged as a king of videogames. For Nintendo the hardest time was 2003. Nintendo firstly in its history couldn’t make the end meet. After a few years, Nintendo regained its previous status