video - a video of Jawed Karim at San Diego Zoo - was uploaded to YouTube. Through investments of the company Sequoia Capital it was officially launched in December of the same year. Soon after, it became an instant hit among its users. By the next year it was already ranked as the fifth most popular Website, far out-pacing its competitors’ growth rate, with a share over 60 percent of all video
MyStarbucksIdea.com is an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience.
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was c
(2) Social entrepreneur messages ¬ proposed activities
Our group proposed two activities to solve the local problems. Constructing cultural center and making a play ground as a shelter for children.
We thought there aren't many places and provided activities for children to spend time. So we suggest building a cultural center. It is a center for children's education & culture. Children wan
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
share in the board game industry as of 2007, producing popular board games such as Clue, Monopoly, and Scrabble. What is more, they possess quality brands such as Playskool, Transformers, and Littlest Pet Shop, etc. The company also is the parent to several widely known subsidiaries like Kenner, Milton Bradley, and Playskool, etc. The company’s working capital needs are primarily generated by c