1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
students
for another day of school.
And out in a little town
in Colorado,
two boys went bowling
at six in the morning.
Yes, it was a typical day
in the United States
of America.
- Can I help you?
- Uh, yeah,
Im here to open up an account.
Okay, what type of account
would you like?
Um, I want the account where
I can, uh, get the free gun.
Okay.
Id spotted an ad
in the local Michigan paper
that sai
Vietnamese people...
and how sorry you are for your crimes.
If you do not cooperate,
your cast will be removed...
you will be sent back to your cell.
Your limbs will rot, and you, too, will die.
Okay?
Hello. How are you being treated?
Im grateful...
for the medical aid Ive received
and for the operation...
the doctors have promised to perform
on my leg.
Are they feeding you well?
Its not Paris,
Definition of Multicultural Family
= married immigrant / a person who received citizenship
+ a person who acquired nationality at birth
따오
Vietnamese mother, 30
Middle school graduate
Difficulties in communicating with Koreans
순이
Daughter, 10
Target for bullies
Hard to keep up with school education
Spent a lot of time alone
권순호
Father, 46
High school
Vietnamese market, experts have studied and offer prices depending on the target markets which wants to target, that are consumers with high income, so such price is in line with the target customers.
Place
The types of distribution of Heineken are quite diverse and convenient for consumers to buy. Consumers can buy Heineken anywhere, from wholesale dealers, retailers, from hotels and resta