1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value ofvirgin group. Therefore we will analyze structure and culture ofvirgin group. And then focus on the Richard Branson who is the CEO ofVirgin.
Ⅰ. Summary
1.Introduction ofVirgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol ofVirgin group
2. The expansion & Development ofVirgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and
Ⅰ. Summary
1. Introduction ofVirgin Group
- Virgin Group is a British international group and one of the world’s most respected brands. This group founded in 1970 by Richard Branson. This group consists of more than 200 companies around the world. Maybe, in 2012, it consists of more than 400 companies. These group core successful businesses are travel, leisure, music, entertainment
About Virgin
CEO Richard Branson
영국에서 인지도가 3위 안에 드는 기업
사업 확장 (비행기 기차, 음료 화장품)
성공사례 (Virgin Music Group, Virgin 휴대폰 서비스(영국)
실패사례(Virgin Cola, Virgin 휴대폰 서비스(싱가폴))
MVNO – 영국 → 성공, 싱가폴 → 실패,
미국 →