ⅠDescribe the company
Brief presentation of corporation
1. History andVision
In 1966, the parent corporation of STX Pan Ocean - BumYang Shipping Company was founded, focusing on Marine Transportation. During 90’s the company developed a lot providing shipping and container services. In 2004, the company changed its name as ‘STX Pan Ocean’, and the following year, 14 July 2005, the com
Step 1. Identify the firm's existing vision, mission, objectives, and strategies.
1. Visionand Mission
- 인간의 정신에 영감을 불어넣고 더욱 풍요롭게 한다. 이를 위해 한 분의 고객, 한 잔의 음료, 하나의 이웃에 정성을 다한다.
2. Objectives
① 커피
- 최고 품질의 커피를 위해 항상 노력한다. 윤리적으로 구매한 최
by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheaper policy targeting younger and lower social class
High quality (CEO’s motto)
Reasonable price policy
Provide customers with diverse choices
) Visionand Strategic of Microsoft
Microsoft has been serving hundreds of millions of customers around the globe. Microsoft built new businesses that have tremendous opportunities for growth. And Microsoft investing for the long term to help people and businesses realize their full potential. Microsoft is able to do great things in part because their incredible team is a diverse one. At Microso
❍ The Advisory Council and Board of Directors
World Vision International’'s governing body is the WVI Council. The Council provides the membership structure for the Partnership and has representatives from each of the national offices. The Council meets every three years to recommend policy to the WVI Board, sets strategy and assess whether strategic objectives have been met.
※ A