I. Dirt Bike Cases
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitor’s activities at its web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
Dirt Bikes는 사이트 방문자의 기간별 접속횟수, 자주 이용하는 카테고리, 정
Challenges 2.
Building An Audience
Building Quality Visitor Experiences
Visitor Demand
방문객 수요 조절 방안
티켓 판매와 입장 시간 조절
방문객이 줄을 길게 서게 하여 새로운 진입을 억제
특정 그룹에 대한 입장료 할인
한가한 날 예매 취소 요금 부가
평일 저녁 시간을 위한 이벤트와 프로그램 개발
방문객
Seoul :
Your Complete Convention City
-Success of international meeting
- G20 in 2010, Nuclear summit in 2012
LAS Vegas
- Changes to the image of gambling
in the city as a convention city
- Exhibition visitors and the number of MICE events increased continuously
Seoul CVB
REASONS TO CHOOSE SEOUL
WHY Seoul?
-Convenience
-A World Top 5 Convention City
-Necess
(1) Paradise's market share in casino industry 2008 (foreign only casinos)
○ Leader of casino market
Paradise Walkerhill occupies the biggest portion of 29.5% and has been leading company in casino market. Three casinos in seoul are most competitive casinos in Korea and occupy over 70% of the total market.
(2) Number of Visitors and Profits 2008
- The numbers of visitors of paradise a
Las Vegas convention center
About LVCVA
more than 148,000 hotel rooms
over 10.5 million square feet of meeting and exhibit space citywide
official destination marketing organization
Mission
To attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Supporting All of Southern Nevada
Today, the entire Southern Nevada economy i
visitor number and receipts in casinos, target market is set at tourists from China and the ASEAN countries. Followed by the competitor analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Changi International Airport put Asian Pearl into an advantageous position in advance.
To stand out from other
Euro Disney: An America in paris
Service marketing
1. What business in Euro Disney in? And what is the market?
Euro Disney is in the entertainment business or more specific the theme park business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids
SPONSOR Ministry of Education, Science and Technology Ministry of Knowledge
The Federation of Korean Industries (FKI)
Korea Trade-Investment Promotion Agency (KOTRA)
…
World Intellectual Property Organization (WIPO) *
International Federation of Inventors’ Associations (IFIA) *
International Pavilion
Individual inventors (over 18) & Enterpris
무선인터넷 SK 브로드밴드
유선인터넷 KT NET
전화사용 SK 브로드밴드
전시장치 (주)경동디자인 외 86개 업체
운수통관 (주)대한통운, (주)한진 외 9개 업체
경비 (주)능우개발 외 1개 업체
전기시설 (주)니코전기 외 17개 업체
가구 / 비품 (주)렌탈 119 외 12개 업체
카페트 / 파이텍스 경동테고 외 8개 업