in less than a day and telecommunicate in realtime with anybody on the globe. These changes have affected marketing and the advertisement too. Among which, we are particularly concerned with PPL(Product Placement) in the mass media. PPL which formerly had been limited to off-line advertisement is now quickly expanding its presence on the Web. However, whether the on-line PPL ad is effective a
effective) information infrastructure like the Internet.
1.2. Models
Table 1 below shows a variety of types in which each economic actor uses Internet in business. Among 9 models of Internet adaptation types, business-to-business (B2B) and business-to-consumer (B2C) are mainly concerned as electronic commerce.
Currently at least 80 per cent of total e-commerce activity is conducted in fo
in that country, the number of mobile phone and internet user is extending explosively. These make new business opportunity to Google. To seize these attractive emerging market, Google has to compete with local brand in that country, and to beat that local brand Google needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We call th
Situation Analysis
TGI introduction
First open in 1992, celebrated the 20th anniversary of the family restaurant
The first foreign brand that adopt family restaurant management technique
It made a boom in the foodservice industry with differentiated service,
WOM(word of mouth) and so on.
They lead the foodservice industry without any advertising campaign
as a Market developer
in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at your work (next day) talk about it, you are not thinking that you are involved in them. Every day in your life is full of the entertainment. You start your day with a wo