of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on Golf Equipments
The most competitive golf equipment
position of women in society is extremely low.
In the middle of Asia and Europe flourished trade, the number of men is very important for people. People to ride a camel to cross the desert and other tribes of the area, a number of the men was a very important factor. As a result, they preferred men. For survival of the tribe, men were willing to enter a war, If they win, they kill other tribe
Without Security, No Nation
Following ROK-U.S. Mutual Defense Agreement
Contribute to maintaining international peace
Strengthen the ROK-US alliance; which will enhances our security
Late dispatch or not dispatching – Connected with our security
Previous examples of late dispatch in 1991 Gulf War
Economic & Security pressure by relocating USFK
Express position of firm oppositi
Role as a bottle cap
Restrain factor of Japan’s nuclear armament
Nuclear umbrella & positive security assurance
- Same position related to the regional security issue
Role as a stimulus
- Active participation in the war on terror after 9/11
Demand for amendment to the article 9 (Armitage Report, 2000)
->> Raises a question about the bottle cap role
->> Lead to an arms races
share Market share Market share
Coca-cola 24.2% 23.9% 21.7%
Pepsi-cola 17.4% 17.9% 18.8%
Pepsi-cola is chasing the Coca-cola in overall beverage market share.
But, so far, coca-cola adheres to superiority position than Pepsi-cola
Main factor of Market share growth about Pepsi-cola is different beverages besides cola.
That is, in cola area, Coca-cola is best.