of this period.
In 1974, Pepsi launched the campaign named “Pepsi Challenge” in Dallas, Texas. Coke was the dominant brand in that city, and Pepsi was third behind Dr Pepper. Pepsi conducted blind taste tests. And the company tried to demonstrate that consumers actually preferred Pepsi to Coke. After its sales shot up in Dallas, Pepsi rolled out the campaign nationwide.
3) The best way
4. Strategic Groups within the CSD Industry
* Strategic group
All kinds of soft drinks fit in to strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei
of the theory are then tested and used to analyze action. Fourth, the rationality of the action is evaluated in a virtual, reflexive discourse. Rational choice theory can only understands language use, while ethnomethodology can only thematize and alter the way in communication takes place. Second statement of the pattern requires as complete an analysis as possible of the cognitive presuppositio
1. What is your evaluation of the way KFC is managing its international operations?
1970년 오사카에 첫 해외매장을 연 KFC는 이후 73년에 이르러서는 일본뿐만 아니라 홍콩, 호주, 영국, 남아프리카에까지 진출하게 되지만 본사의 통제능력의 부족으로 각 나라별로 다른 경영방식을 사용함으로써 KFC는 각국 경영자와 본사
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa wayof constructing meanings which influences and organizes both our actions and our conception of ourse