◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
I. Executive Summary
주 5일 근무제 도입과 함께 관광유형은 금전 소비 형에서 시간 소비 형으로 초점이 옮겨갈 것이다. 즉, 과거 시간절약형의 여행 행태에서 증가된 자유시간을 여행으로 적극 활용하여 풍요로운 삶을 누리고자 하는 욕구가 늘어날 것이다. 이 현상에 편승하여 국내외로의 여행 산업은 급
l Company Description
Established in May of 1996, Ticketlink currently employees more than 100 full-time staffs. Based on tremendous growth of business revenue since its creation, Ticketlink has become a leader in computerized ticketing industry and is regarded as a premier ticketing & cultural network company in the Rep. of Korea.
In summary, Ticketlink offers following products and service