function of two agents
Promote fishery production & specialization
Preservation, Standardization,
Assortment, Packaging of the products
Distribution, stocking, transportation
Merchandising
Shipment from consignment market
Control of supply in consumer market
Standardization of price
Reduction of distribution cost
Transfer of risk to consumer market
wholesale market, it has very simple distribution channel. So it is cheap and fresh for consumers and there is no worry about inventory for sellers.
To subscribe VEGE, consumers can subscribe at various retailer shops and internet and home-shopping call are also available. When they subscribe, they can pick some unwanted vegetable because of allergy or something like that. Also they can choose
marketing skills, awareness, and preference.
: Only listed enterprise of Rice wine industry.
* Wide distribution channel
- having both wholesale and retail marketing’s network
* Variety of products
- Can product of rice wine . Etc. *Short preservation period and sour taste.
*Undervalued product image.
- Lack of awareness as traditional alcohol.
*Lack of researching manpower.
wholesalers is a small but profitable part of the retail industry. It will continuously grow and the outlook will be good. This is because even though the domestic market is saturated, expansion in foreign markets is can be another great business opportunity for them.
2.3 Marketing Position
Among this big business, there are three major retailers that are Costco, Sam’s club, and BJ’
wholesale, retail and licensing. Polo’s wholesale business is divided into two groups: Polo brands and Ralph Lauren Collection brands. The Polo brand group operates, distributes and markets Polo by Ralph Lauren, Polo Sport, Ralph Lauren Polo Sport, RLX Polo Sport and Polo Golf.
As of 2009, Ralph Lauren or their licensing partners operate 163 full-price and 163 outlet/factory stores around the