marketing skills, awareness, and preference.
: Only listed enterprise of Rice wine industry.
* Wide distribution channel
- having both wholesale and retail marketing’s network
* Variety of products
- Can product of rice wine . Etc. *Short preservation period and sour taste.
*Undervalued product image.
- Lack of awareness as traditional alcohol.
*Lack of researching manpower.
market, experts have studied and offer prices depending on the target markets which wants to target, that are consumers with high income, so such price is in line with the target customers.
Place
The types of distribution of Heineken are quite diverse and convenient for consumers to buy. Consumers can buy Heineken anywhere, from wholesale dealers, retailers, from hotels and restaurants, sho
wholesale, retail and licensing. Polo’s wholesale business is divided into two groups: Polo brands and Ralph Lauren Collection brands. The Polo brand group operates, distributes and markets Polo by Ralph Lauren, Polo Sport, Ralph Lauren Polo Sport, RLX Polo Sport and Polo Golf.
As of 2009, Ralph Lauren or their licensing partners operate 163 full-price and 163 outlet/factory stores around the
wholesale store) -Built a partnership program at first in online book market
-Strategic association with Borders, off-line bookstore recently
-Sales broadcasting-related products Cooperating with NBC
AMAZON Barnes & Noble
PRODUCT 2.5million related with data base
Video tape, CD, Baby products, Audio book, e-book(Kindle), DVD, Healthcare products, Beauty products, Travel products, Househo
wholesaler and some fountain retailers, as well as finished beverages, which they sell primarily to distributors. They own more than 450 brands, including diet and light beverages, waters, enhanced water, juices, and juice drinks, teas, coffees, and energy and sport drinks.
The Company competes in the nonalcoholic beverages segment of the commercial beverages industry. Of the approximately 53