to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willingtopay big dollars to get the latest ones. The growth of the luxury market is spurred by consumers wanting authentic feelings stemmi
to respond to the increasing interest in health, Namyang started to release 'delicious milk - organic', 'VIP vitamin milk'. Even when we look only at milk production, Namyang produces various kinds of milk.
Product1. - "delicious milk'
delicious milk - non calorie delicious milk -
high calcium delicious milk- premium
Product2
"Einstein milk"
to find other ways of differentiation. Since USGA was not so restrictive on other things such as shafts and grips, companies started to develop shafts with various launch characteristics. Interchangeable shafts enabled the variation. Also, golfers—especially core golfers—are willingtopay more to extend their driving distance and to improve their own scores. They prefer not only well
to Western sizes, SPAO designs its clothes to better suit the Korean body shape. Therefore, SPAO eliminates the size problem such as sleeves too long, pants too long or shoulders too wide. The second value proposition of SPAO is high quality material. In order to maintain high quality, SPAO uses only premium quality materials for its clothing such as wool made in Australia and the best quality co
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
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