Woongjin. In other words, we use brand umbrella strategy to launch 'Doctor Looloo'.
By conducting SWOT analysis, it is possible to make our guideline about how we could approach markets and which strategy we are going to take.
At first, we analyzed our strength. 'Doctor Looloo' has a function which makes people check their health simply through defecation. This function has never introduced in
period.
Balance Sheets Summary from 2003 to 2010
Fiscal year Total assets Total liabilities Total equities
10 36,987 34,212 2,775
09 28,222 25,277 2,945
08 27,114 26,985 129
07 25,770 22,237 3,532
06 25,960 19,185 6,775
Pulmuone Waters’ balance sheets show that its debt ratio is high. The debt ratio was 0.925 in 2010, 0.896 in 2009, and 0.995 in 2008. Most of its liabilities are
Executive Summary
Currently, Woongjin coway's domestic market share totals up to 50%. Woongjin was able to achieve this market share and revenue through distinguishable commercials, broad distribution structure, relatively cheap rental charges.
Even though Woongjin is having quite a successful time in Korea, they need long-term strategies to grow more. As part of the long-term plan, we sugg
Executive Summary
Currently, Woongjin coway's domestic market share totals up to 50%. Woongjin was able to achieve this market share and revenue through distinguishable commercials, broad distribution structure, relatively cheap rental charges.
Even though Woongjin is having quite a successful time in Korea, they need long-term strategies to grow more. As part of the long-term plan, we sugg
초록매실
중국음료시장
진출을 위한
차별화방안
CONTENTS
제품 및 국내 음료시장 분석
중국시장 환경분석
중국 음료시장 분석
STP 분석
SWOT 분석
INQUIRY
OFFER
CONTRACT
운송
향후 발전 방향
I. 제품 및 국내 음료시장 분석
1. 선정기업 분석 - 웅진식품
a. 기업 이념
생활문화에서 정신문화까지 인류와 사회에