words such as ‘metro-sexual, ‘cross-sexual’ and/or ‘uber-sexual’ for males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession,
segment is characterized or described by the combination of all such features.
The minimal pairs cap and cab show that [p] and [b] represent two contrasting phonemes in English. From the discussion of phonetics , we know that the only difference between [p] and [b] is a voicing difference : [p] is voiceless and [b] in voiced. It is this phonetic feature that distinguishes the two words. Voicin
INTRODUCTION :
언어에 관한 지식은 형태소, 단어, 구, 문장에 관한 지식을 말한다. 또한 언어에서 소리라는 개념과 의미를 가진 단위로써 어떻게 결속되는지에 관한 정보도 포함한다.
SOUND SEGMENT
Speech sound에 관한 연구를 phonetics라고 한다. speech sound를 표현하기 위해서 각각의 소리가 모든 다른
words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can us
TV commercials
Women's week
On 1-7 of each month women's week has been conducted that offer 2000 women free performances and 1000 women free books. By conducting this events, Mr pizza's slogan 'Love for women' is known to customers. In other word, with customer oriented positioning named 'pizza for women', Mr pizza is ranked number one in pizza business