2) Key Success Factor of the Industry
For drawing key success factor of the industry, we did this step.
We have two paths to find the key success factor of the industry. The first one is that focusing on what customers want. After team discussing, we chose three important point of customer’s perspective. First, they want products from well branded company. There are a lot of Yakju makers in
After our team debate, we make the industry scope focusing on Yakju market and Bekseju has 61.8% sales of Kooksoondang
Independent distribution channel
Intensive sales marketing
Luxurious and high quality brand image
Several teams and corresponding manager
The relationship among employees are horizontal
The decision power of company usually belongs to the CEO and board o
which introduce Korea culture through Korean liquor.
※ Sansachun
Sansachun is the brand, which is representative of Baesangmyun Brewery Co,.Ltd. Sansachun have big brand power(17.7) in the second place in yakju market. Sansachun have been produced since 1998. January.
Sansa is a fruit bearing, broad leafed, plant belonging to the rose species. The fruit is red and ha
서론
최근 경제발전과 더불어 식문화의 향상으로 주류도 고급화 현상을 나타내고 있으며, 국내 전통 주류에 대한 민족 고유의 식문화를 재조명하려는 움직임에 많은 관심이 모아지고 있다. 그러나 막걸리는 서구식 주류의 범람, 유통과정 중 계속적인 발효의 진행으로 품질의 균일화를 기하기 어려운
Technology
○ Patent
∘ Fermentation Control : It is a method for protecting the product from air outside, and controling enzyme activity. The advantege of this method is that it help extend expiration date of Makkoli to triple.
∘ Raw-rice Fermentation : It is restored of traditional brewing traditional wine technique. Brewing in this way, it doesn't need to steam rice so that