Yongjun Sung
To cite this article: Hongmin Ahn, Mark Yi-Cheon Yim & Yongjun Sung (2021): When verbal
metaphors become more persuasive: the interplay between goal orientation of ad claims and
metaphor, International Journal of Advertising, DOI: 10.1080/02650487.2021.1900502
To link to this article: https://doi.org/10.1080/02650487.2021.1900502
Published online: 14 Apr 2021. Submit your article to
Kooksoondang Introduction
Kooksoondang Overseas Expansion Present Condition
How (4P MIX)
Product : Standardization, Diversity of Taste
Place : Cold-Chain distribution system in direct
international competitiveness strengthen for major economic policy
Economic degrees of freedom No.1
Economic free zone No.1
Political
Hong Kong is China's 'Hong Kong Special Administrative Region' and has its own organization independently from china
According to the law, Hong Kong has a high degree of autonomy as part of Chinese territory for 50 years from 1997. Hong Kong government holds the operating of the land and resources.
Hong Kong government is trying 'international competitiveness strengthening' for m
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,