Introduction
The topic given to our group was to find territorial & race conflict on internet. For our group’s research, we sought for territorial conflict combined with intercultural conflict and the Dokdo conflict between Korea and Japan seemed to be the most appropriate issue because Dokdo conflict itself has both the territorial component and intercultural component.
The Dokdo confli
Per year donation-> constant donation
한국, 미국, 유럽 등
전세계 30개 국에서 판매
200켤레
285억원
2006
2009.01
2010
55억원
현재
Sales
Donation
Just for 4 years,it reached about 28 billion in sales and 1 million pairs of shoes for African children
The Going of Donation
2 . Cause Marketing
CSR - Corporate Social Responsibility
Recent Consumption Trends
Conc
2. 창업이념
나는 나의 혼을 제품에 심는다.
3. Mission
beautiful change in life =>제품과서비스로고객의아름다운삶과문화창조
4. Vision
global brand management group =>글로벌브랜드를목표로의류,유통을중심으로식품, 호텔/레져, 생활용품등다양한사업다각화계획
5. 주요브랜드
Men인디안, 트레몰로VsPAT, 파크랜
인터뷰, 혹은 구호단체 일원이 본 empirical적인 성격의 글 추출
Hurricane
(Tornado, Storm etc)
Earthquake
(Tsunami)
Volcano
재해의 종류
9.11 Terror
3. Contents / Coverage
4. Method
: 크게 두가지 분류로 나누어진 텍스트들을 Many eyes, Voyeur, Tag cloud, Korean LIWC 등의 Text Ming program을 통해 분석하고자 합니다.
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is