Ⅰ. 서 론
1. 국제관광기구의 개념
관광산업은 오늘날 교통의 발달로 인해 국내 여행으로 한정된 관광에서 세계적으로 관광시점이 확대되었다. 국제 관광이 일반화됨에 따라서 관광은 정치적, 경제적 이해관계와 맞물려 외교적 충돌과 환경변화에 직접적으로 영향을 받게 된다. 그러므로 국가간의
Ⅰ. Introduction
Late 1980's, as eating out businesses entered korean food market, concerning about eating out for western style food grew up. After this, people's life style is changed and people are accustomed to eating out culture. To catch up with this situation, many variable food stores were established and one of these is franchise. Franchise is the system that franchiser provides fra
What is the Starwood?
The Starwood Hotels are part of the Starwood Capital Group, one of the largest hotel chains in the world
Starwood Hotels & Resorts Worldwide, Inc. owns, manages and franchises some of the most well-known brands in the hotel industry.
Starwood is a relatively young company, however they have a history full of stories of growth, innovation, and triumph.
중략
3. Maximizing efficiency
Cooperation & sponsorship marketing.
Low cost, high efficient player application
Growing young players in youth system
4 . Organization management
Internal marketing
Providing many kinds of convenience
Protection from the press
young players in youth system
4 . Organization management
Internal marketing
Providing many kinds of convenience
Protection from the press
A discriminative admission fee by an inning (convenience for the business people who leave their office lately)
Maximize spectators through mileage service system introduction.
Season admission ticket system enforcement.