Ⅱ. 프라이스라인 마케팅의 성공 요인 분석
1. “Name-your-own-price system”의 분석
1) Reverse auction
(Buyer Driven Commerce System)
역경매 (Reverse auction)라는 프라이스라인의 핵심 시스템을 알아보도록 하자. 지금까지 가격형성의 우선권은 공급업체에 있었다. 공급업체가 가격을 올리고 싶으면 올
Korean table manners O X
Sit in a comfortable position
Keep your elbows off the table and don’t rest your chin on your hands
Wait until the grown-ups have started eating
Don’t make a noise while eating
Don’t fumbled in side dishes
Don’t drop food
5~6 O : God job
3~4 O :
0~2 O : Make an effort to change
1. Don’t fumbled in side dishes2. Fumbled in side dishe
1. Official country name:
Republic of the Fiji Islands
2. Head of state:
Josefa Iloilo
3. Governmental system:
Republic
4. Major cities:
Suva, Lautoka, Nadi
5. Official languages:
English, Fijian, Hindustani
6. Climate:
Tropical; there is no big difference between summer and winter; dry in winter, wet in summer; rainy
7. Ports/waterways:
Lautoka, Suva; 203 km of waterways
8. Populat
Name of company Location Fares(weekend, night)
Dragon Hill Spa
Yongsan-gu, Hangangno Adult:12,000
Child:6,000
Sports club Seoul Leisure
Songpa-gu, Ogeum-dong Adult:10,000
Child:4,000
Gang-byun Spa Land
Gwangjin-gu, Guui-dong Adult:8,000
Child:5,000
Oasis
Dongdaemun-gu, Jangan-dong Adult:8,000
Child:6,000
24hours Seoul Leisure sauna
Seongbuk-gu, Gireum-dong Adu