golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers to install different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement deals with the game's best-known players to enhance their image
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Players Championship.
1994 He won the University’s NCAA Championship with Tiger Woods.
1995 He turned professional.
1998 He attained a career highlight by finishing tied for 23rd at the U.S. Open.
1999 He finished 14th on the Nike Tour money list. So, He secured a spot on the PGA Tour.
NOW He is golf coach of the University of Oregon.
1. The Tour should always have the ability to
golf)로 발전됐다는 설이다. 바로 이러한 사실은 골프가 발전한 지역을 역추적해 보면 명확히 알 수 있다. 당시 네덜란드는 스코틀랜드 동해안의 남쪽에서부터 북쪽에 걸친 광범위한 지역과 빈번한 교역이 이뤄졌다. 그 대표적인 항구로는 던바, 노스베리크, 매셀버러, 리스, 세인트앤드류스, 도너크, 에
골프는 다른 많은 종류의 스포츠와는 달리 대부분 심판원의 감독 없이 플레이 된다. 그래서인지 골프에서는 에티켓의 준수가 무엇보다도 중요하다.
골프 규칙 제1장에서 ‘에티켓(etiquette)은 골프 경기 중 다른 플레이어들을 배려하고 규칙을 준수하는 사람의 성실성 여하에 달려있다. 그리고 모든