A REFRESHING IDEA>
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola?, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass asa soda fountain drink. Carbo
drinking. Also, this college drinking has possibility of linking to the drinking problem when they go out to the real world. The drinking habits which are formed when young, it would be continued when old.
Ⅱ. Drinking Problems in the Korean Universities
Wrong drinking behavior can have a demoralizing influence upon the university students in various factors.
i. Problem induced by drin
asa brand that specializes in both coffee and teas. With no other coffee shop offering a variety of tea products as does The Coffee Bean & Tea Leaf, can promote its key strength through various means as mentioned above.
Esteem: Ultimately, if knowledge, relevance and differentiation aspects are guaranteed, The Coffee Bean & Tea leaf can create consumer loyalty.
- Communication
The weakest p
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a