hanging with the girls
Since Nick didn't have a father
He was always surrounded by strong role models.
counterargument
support arguments
good father
successes creator
As “an inner state of arousal.” With
aroused energy to achieving a goal
.
She needs to release her stress out
woman in ad was running all alone, no one can bother her.
ad would rather focus on specific information than model. e편한세상 take specific aspect from apartment value. That is parking space, barrier-free, low energy and environmentally friendly technology.
▶Bad
According to 'Classical conditioning theory'(relation 'pleasant feeling&favorable attitude toward celebrity/spokenperson' with 'pleasant feeling&favorable attitude toward product'), a fa
2004: New attribute link line (Emphasis on ‘11 galenical ingredients’)
An ad named <11 galenical ingredients> of Gas WhalMyungSu in 2004 emphasized on its utilitarian function to inspire positive attitude from consumers. Unlike previous ads (highlighting on its use situation, efficacy or Bu-chae etc.), they intended to add new attribute link line (11 galenical ingredients) in consumers’ me
attitude towards on both pro-choice, and pro-life issue, compare to westerns.
③ Presidential Election
Western ads can vary in style depending on the product or issue they promote, but there are some generalities that apply to most ads. While westerners are not immune to emotional impulses, they prefer advertisements to have contents as well. Product information or statistics or concrete
Ⅰ. 개요
한국의 TV CF는 현란한 영상만 남았을 뿐 광고의 메시지나 주제는 상실해 버린 채 공허한 멋내기 경쟁에만 빠져들고 말았다. 칸느 광고영화제 참가자들의 우리 광고에 대한 반응은 충격적이었다. 불행하게도 세계 각국의 크리에이터들로부터 여지없는 야유와 조소를 받아 우리의 현주소를 뼈