Ⅰ. Introduction
A car accident in San Diego occurred in August 28th 2009, which cost four people’s lives became a hot issue in USA. The phone call from the driver just before the car, Rexus, crashed into to guardrail was the reason; the driver shouted through the phone that the accelerator pedal was broken. After the accident, Toyota officially announced that the incident was not because o
distinct-and equally ineffective-camps. The first, and by far the most common, is to do nothing: anticipate no needs at all; make no plans for addressing them( rendering the term "talent management" meaningless). This reactive ap-preach relies overwhelmingly on outside hiring and has fal-tered now that the surplus of management talent has eroded. the second, common only among large, older co,pani
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. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
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Definition of American Dream
1. The American Dream is a national ethos of the United State in which freedom includes a promise of the possibility of prosperity and success.
2. by James Truslow Adams in 1931,
“Life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth.
sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the m