is important. Tussan IX's gas mileage is 11.7㎞/l to 17.4㎞/l. They are selected 'the best gas mileage car' in the America. It prove that Tussan IX show off high fuel efficiency.
3. The consumer awareness about Tussan ix.
Consumers are exposed well this advertisement because this advertisement suggest many situation. For example, "When you are seat in front of TV", "When
advertiser had emphasized the characteristics of the economicalldvertiusages in SUV advertisement like the advertisement of Sorento, Santafe, Rexton ertiso on. After they built this characteristic in consumer's mind, the consumer start to consider the car's design, comfortable to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In
advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them how muc
7. How you buy cosmetics of man?
① Internet 15 7.5%
② direct buy 100 50%
③ visit sell 0 0%
④ Given present 30 15%
⑤ And so on
(Include of not buy) 55 27.5%
According to the result of question number 7, the men usually buy their cosmetics directly buying behavior and given cosmetics as present and the w
▶ Who are we talking to?
-르노삼성의 설정 타겟
-자동차 구매자 인구학적 속성
-웰커뮤니케이션의 설정 타겟
주 타겟 : 국내에 거주하는 30대 초반에서 40대 후반까지는 연봉 3000만원 이상의 직장을 가지고 있고, 25평 이상의 주택에 거주하는 남성 혹은 여성
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▷ 차별화된 포지셔닝
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