experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the comparative advertisement that is a new type of advertisement technique carrying on the existing advertisement technique and to approach comparative advertisement effectively and easily through some case.
Ⅱ. Literature Review
1. Abstract
What’s the priming effect ?
Priming is an increase sensitivity to certain stimuli due to prior experience.
Priming occurs when exposure to media activates related thoughts and feelings that have been stored in the memory systems of an audience member.
advertisement
should take 'priming' effectively
for
successful advertisement effects.
effective in the ads. and the young age is strength
If so, what could a weakness? The biggest weakness of the ads that appeared in multiple redundant hatred of advertising effectiveness is due to appear. Frequent exposure to advertising of the ad audience in their specific ads, like KB Bank, Nike, daily Dairys, Samsung hawoojen tend to stick to a specific ads.
Through further analysis of the q
Target Markets
▲ 담배 광고 집행자 2/3는 담배광고가 10대에 대한 것이라고 대답
▲ R.J 레이놀즈는 말보로의 고객을 뺏어오려 Joe Camel이란 캐릭터를 사용
▲ 가족이나 친구에 의한 담배 흡연 보다는 사은품이나 광고 노출에 의해
10대 흡연이 시작
▲ 미국의 흡연 문화로 인해 아시아나 기타 국
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau