Ⅰ. 개요
인터넷은 1960년대 후반 미국 국방성에서 여러 대의 컴퓨터들을 네트워크로 연결하는 프로젝트에서부터 시작된다. 이 프로젝트는 군사 목적의 실험 프로젝트로 ARPA(Advenced Resource Project Agency)라고 하는 군사 과학 기술을 연구하는 기관에서 연구원들에게 상호정보 교환 및 기술교류를 위해 만들
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
The meaning of Seol Wha Soo:
SulwhaSoo is a cosmetics from Amore Pacific developed by the cooperation with the Kyung Hee University Oriental Medicine Department based on the evidence of traditional oriental product. The meaning of the brand is 'Blossoming a beatiful snow flower on top of a branch called Age. It's a metaphor of dried tree branch during winter with piled snow on the branches look
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver