advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
삼성은 갤럭시 시리즈 이전에 ‘옴니아 시리즈’로 스마트폰 시장에 진입하였다 . 하지만 이는 그다지 높은 관심을 받지 못하였었다. 이후 삼성전자는 갤럭시S라는 야심작을 등장시킴으로써 스마트폰의 선두주자로 앞서나가기 시작한다.
삼성전자는 당시 본격적인 스마트폰 시장을 열었다고 해도 무
Ⅰ. 차별적 취급
객관적인 사유에 의해 정당화되지 않는 한 단시간근로를 이유로 비교 가능한 상용근로자 보다 더 나쁘게(schlechter) 대우받아서는 아니 된다고 하여 균등대우원칙을 규정하고 있다(제4조 제1항). 구법인 취업촉진법에서도 파트타임근로자와 풀타임근로자와의 객관적 이유없는 차별적
During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som