affect the market as well.
Total toy market size of Korea is estimated to be around 1000-1200 billion won, but up to 90 percent of toys are imported, and Korean toy manufacturers are not doing well due to domestic economic reasons. Also, in Korea, half of toys are sold through hypermarkets, and educational or franchise-based toys are in high demand.
In block toy market, Lego has taken Oxford'
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
Current market condition of the mobile phone and mobile OS
The growth of mobile phone market is closely related with the mobile OS market because the mobile OS market, which is in a form of two-side market, is a platform between the hardware makers and the consumers. Two-sided market is market in which one or multiple platforms enable two user groups to interact. Network effect is an important c
a. 일선판매망(GRASS ROOTS)
제품이나 서비스를 구입하고 사용하는 고객과 직접 접촉하는 일선 판매망(grass roots)혹은 판매요원(sales forces)의 개별 예측치 들을 합성하여 예측치를 구하는 방법
ex)편의점 중국집 등등
* 지역별 특성이 다소 다르게 나타날 수 있기에 해당지역의 사회적 특성
affects employee behavior.
직무 불만족이 직원 행동에 미치는 영향
개인적 성향, 과업과 역할, 상사와 동료, 급여와 복리후생
직무 불만족
직무 철회 (행동 변화/ 신체적 직무 철회/ 심리적 직무 철회)
직원들이 직무 불만족 상황에 직면하게 되면 우선적으로 직무 불만족 유발 상황을 변화시키려고 노
OXFORD TOY 마케팅 전략(영문)
모바일 OS 시장의 미래(영문)
[생산관리] 수요예측 및 관리
