AgeDifferneces in Consumers' Search for Information :
Public Policy Implications
Catherine A. Cole & Siva K. Balasubramanian(JCR 1993. Vol. 20)
1973년 FDA의 라벨링 룰이 제정된 이후 소비자들이 더 쉽게 영양적인 정보를 얻도록 개정되었음에도 불구하고 문제해결능력에는 연령차이가 있다는 것은 노인 소비자가 이러한 정보를 잘
age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer
differences & commons
1) Character
2) Romance
① communication ways
This is the scene to communicate each other by mails.
This is leading 2 movie's main story.
In 시월애, main characters stood nose to nose in different time. But in Lake house main characters sit side by side at a distance. They don't see each other.
Whether Korea connectedness deeper than America, 시월애 focuses
Diversity and conflicts are an important issue in Organizational Behavior (OB). Before introducing our topic, we explain the definition of diversity, conflicts and background of our topic ‘Generation Conflicts’.
1. Definition of diversity
Diversity is mixture of differences between members with various values, belief, attitude who are distinguished by race, gender, age and so on. Then
age of Spain’s population increased. By European standards Spain has a low population density. The great bulk of the population is concentrated in just a few areas: along the coasts, in the Ebro and Guadalquivir valleys, and around Madrid. Far fewer people live in the rest of the plateau that covers most of the country
b. A characteristics of nation
Spanish are romantic and they tend to get