1. TV
H0=The recognition of QOOK will be same regardless of watching TV time.
H1=The recognition of QOOK will be affected by watching TV time.
2. Internet
H0=The recognition of QOOK will be same regardless of use time of the internet.
H1=The recognition of QOOK will be affected by use time of the internet.
CONCLUSION
1. Female can remember QOOK’s ad than male
2. Ther
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer
1. Introduction
Shin-Sung Tong-Sang co. ltd. which exports knit-apparel was founded in 1968. It drove multiple fashion businesses such as licensing to produce ‘UNIONBAY’ which S.P.I’s easy-casual brand in 1990, launching ‘OLZEN’ which is high-class traditional brand in 1994, and launching ‘Zio Zia’ in August, 1995.
‘Zio Zia’ was launched as unisex-total-city-casual brand and
SPA
SPA is acronym for Speciality Retailer of Private Label Apparel,
It means not only manufacturer also selling apparel companies.
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Fashion Brands that Directly Producing, Distributing, Retailing
Operate factory shops so that can offer goods in cheap price
Accurately apprehend customer's needs and reflect them into the goods