Smart phone make people surffing the internet anywhere and make easy to approach social media. In social media people upload a picture or restaurant which they ate. That makes other people, who look at that social media like blog or facebook, etc., hungry. So we can think about these social media not only the human networks but also food industry marketing or some of promotion ways. Now we should
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
Networks, CBS Corporation, and Sony BMG, to place branded content on the site.
By June 2008, 38% of videos viewed in Internet came from YouTube, the closest competitor came to represent only 4%. Although Google did not reveal the figures, it was estimated that the site generated U.S. $ 200 million that year. In that month, an announcement on the YouTube home page daily cost $ 175,000, and the cu
social supports, such as parents, peers and teachers and so on. That is, it is hypothesized that cyber-relationships substitutes for an unmet need in an actual relationship. For example, frequent game use was related to high peer-group satisfaction. Together, these studies indicate that cyber-relationships can provide a sens of belonging, warmth, and well-beings. Also results implied that gender
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa