2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
I. Introduction
1. Purpose of the Project
The purpose of this our group was to analyze two similar hospitality companies by using tools learned in accounting class. Based on annual reports of two companies, our group members learned how the terms learned in class is actually used in the report. We hope to understand how certain variation affects accounting items and identify why certain does
1. Introduction
1.1 Aircraft-Arresting Gear System
Arresting Gear (이하 A-Gear)는 일반적으로 항공모함에서 비행기의 착륙 시 착륙거리(Landing Distance)와 비행기의 속도를 효과적으로 줄이기 위해 사용된다. 비행기가 착륙하는 지점에 수평으로 가로질러 케이블이 놓여있으며, 비행기의 tailhook에 케이블이 걸려
1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well