2. Does Southwest Airlines have a durable competitive advantage?
Southwest 항공사는 인적자원과 기업문화에서 여전히 경쟁력이 있다. 경쟁우위는 상대적인 것으로써, Southwest 항공사가 현재 처해있는 시장에서의 위치와 내부 경영자원을 점검함으로써 지금까지 기업을 성공적으로 이끌었던 요소들이 여전히 유효한지
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
전자상거래에 대한 정의는 학자마다 약간씩 차이점은 있으나, 미 국방성에서 정의하고 있는 개념이 가장 보편적으로 받아들여지고 있다. 미 국방성은 전자상거래는 종이 문서를 사용하지 않고 전자문서교환, 전자우편, 전자게시판, 팩스, 전자자금이체(Electronic Fund Transfer) 등과 같은 정보기술을 이용한
members and 350 million unique photos stored online.
The initial question of the paper is, “Is this M&A activity a right strategic move?” To conclude, this paper will study HP and Snapfish, motivations of M&A from HP’s point of view, online photo finishing industry analysis, SWOT analysis of HP in this industry, and several benefits of M&A. Then, the paper will present the conclusion.
I. Introduction of the Project
i. The reasons for selecting companies
For this project, our team has chosen two major airline companies in the United States which are American Airlines and Delta Airlines.
Since 2000, in airline industry, there were many kinds of market environment’s changes which are related to the world economic crisis, the sharp rise of oil price and the threat of terr