3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
from sailing route possibility etc.
(2) Weakness
1) Because of past plane accidents, they have an image of unsafeness
2) Compares in other industry, it depends a lot on the overseas resources
3) Compares to Asiana, expensive
4) Compares to Asiana, lower service quality
5) Lever price of land of freight section takes big part and the debt ra
Airline Industry and Two Companies
<1> Introduction of Airline Industry
01. The Characteristics of Airline Industry
1. Symbol of national power and image
It represents the degree of development in politics, economy and technology
2. Essential industry for a nation’s economic activity
It facilitates indispensable human and material resources for national economy
3. It activates tourism
in Asia, the third largest one in the world
-In 2007.11.15 CSN join into the Sky Team Alliance
Q2. Does the information on the website fit with your general beliefs about the company?
-For younger customer CSN pervade smart phone ticketing and hotel booking service
-Customer can receive the boarding pass only send a messages to CSN
-Lack of peripheral products, brand image not improve
I. Introduction of the Project
i. The reasons for selecting companies
For this project, our team has chosen two major airline companies in the United States which are American Airlines and Delta Airlines.
Since 2000, in airline industry, there were many kinds of market environment’s changes which are related to the world economic crisis, the sharp rise of oil price and the threat of terr