Strategic alliance is increasing all over the world!
< The results of research in 2006 by Vantage Co. >
Strategic alliance cases have increased 25% every year
since the mid-1985s.
There are many types of strategic alliances.
The form of Strategic alliance is continually changing.
What does COLLABORATION mean?
:The collaboration means the strategic alliance typically betwe
Destination Alliance ?
도시간의 인적․물적․교류를 포함해
다방면의 종합적인 교류를 위해 도시간 형제관계를 맺는 약속
즉, 도시간의 협력 및 우호관계를 의미함
A local destination alliance is a cluster of businesses working together under a formal tourism cooperative structure to achieve economic goals, social goals or cultural
is just ad by people’s mouth. But that becomes unique starbucks advertisement. Then they secure a capital of ad. As a result, starbucks can invest the money to develop their own company like educating employee, expanding facility. Starbucks believe satisfied employees to make satisfied customers. So it thinks employees important, because employees soon become advertiser.
-Alliances with Starb
범세계적인 제휴그룹 탄생을 위한 창립회원이 됨
대한항공은 Global Alliance인 Skyteam 이외에도 세계
유수항공사와 공동운항, 좌석교환 등의 전략적제휴를 하고 있음
아시아나항공의 제휴현황
2003년 세계 최대항공사 동맹체 Star Alliance 가입
: 전세계 14개 항공사와 129개국 688개 노선 공유
for Korean people. From "Food service industry Management" written by Im Bung Young
While "u-dong" was the most favorable menu in 1990s, its market was getting saturated at the beginning of 2000s. Not surprisingly, "Sushi" was soon brought into the spotlight at the same time. Since that time, the Korean sushi market has still developed and it is believed that the market will be increasing.