과정에서 파악한 문제의 원인에 따라 대안을 설정할 것이며(Formulation of Alternative Stage), 각각의 대안을 비교 분석하는 단계를 거칠 것이다(Analysis and Comparison of Alternative Stage). 대안을 비교하는 과정에는 불확실성을 조정하기 위해(Adjusting for Uncertainty) 컴퓨터 시뮬레이션을 이용하는 것도 포함되어 있다.
for Selection of Southwest and Jetblue
During class, the accounting item that made our group member was adjusting entries. In class, the professor kept mentioned air travel tickets as the example of accrued revenues. Therefore, we all agreed to choose airline companies. At first, we talked about major international airlines. However, during further research, we found out that regional airlines
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
and Lotte Department and Lotte Cinema belong to Lotte Shopping Corporation.
Lotte Department Store was ranked Number 1 for 4 consecutive years in the Dow Jones Sustainability Index and among Global Top 4 in retail division according to the Forbes Magazine. Furthermore, it has recently set its motto as ‘young and fashionable department store’ to increase the demand from the younger people.
For example, we meet certain person first, we impressed his first impression.
But we get along with him continuously, we more and more know him.
And we adjust his first evaluation. That is Adjusting.
We adjust or update the evaluation as they consider additional information.
It is applied to marketing theory. Consumers encounter product first, they evaluate them only their first impression.