of the organization’s vision and mission by employees. At the moment, Save the Children Korea doesn’t do systematic efforts that can increase the employees’ vision and mission sharing.
3.3 Ambiguity of organizational culture
Culture, whether it is shared by the scale of country, school or company, it has tremendous influence on its members. Culture can’t be made and handled by people b
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies in order for them to adjust to the new circumstances.
Power 권력
The capacity that A has to influence the behavior of B so that B acts in accordance with A’s wishes A의 능력으로 B의 행동에 영향을 미쳐 A가 원하는데로 B가 반응한다
Exists as a potential or fully actualized influence over a dependent relationship 의존 관계에 가능성 혹은 완전히 현실화된 영향으로 존재
Depe
perception, appropriate norms, low status differences and smaller, more cohesive groups lead to higher performance.
(전형적으로 명확한 역할인식, 적절한 규범, 낮은 지위 차이 그리고
더 작고, 더 응집된 집단은 높은 수행능력을 이끈다.)
Satisfaction (만족)
Increases with
: High congruence between boss and employee’s perceptions about the job.