3. Explain the difference in profitability of the five orders calculated by the ABC system and the company’s existing cost system.
Midwest Office Products was using ‘cost system’ which leads to inaccurate business analysis. For this reason, they could not evaluate their current business precisely. They regarded some unprofitable processes as profitable ones (Like truck delivery) and oper
the license to operate and to grow the beer category in a responsible manner. This is especially relevant in markets where beer sales are under pressure and/or where beer has a less favorable image. As market leader in Europe Heineken will lead the strengthening of the image of sector and products as Heineken and through the European and national brewers’ associations.
- Economic downturn
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
소비자의 공감과 신뢰 극대화
Theory Analysis
Korean AIR
Involvement
The Targets of Korean air is 20~30years old travelers or the youths who have a dream to travel', liking a travel and wanting a travel.
They are high-involved in travel. That’s why Korean air transferred a message as “the place they really want to experience about” in
the ads.
action can be fundamental basis for further operational decision. Secondly, it needs to make concrete shape to perform the plan. Setting a brand image can be included in this step. Entertainment can also be one of the factors developing the plan in this phase. Finally, the last consideration is preparation of broadcasting to customers. This step includes all the services related to advertisement,