“Process by which managers monitor and regulate how efficiently and effectively an organization and its members are performing the activities necessary to achieve organizational goals.
Importance of Organizational Control
Innovation and Risk Taking
What is the relationship between
Integrated coal Gasification Combined Cycle (IGCC) power plant is the most environmentally friendly coal-fired power generation technology. Most importantly, coal gasification offers the immediate opportunity to generate power with near zero greenhouse gas emissions and the pathway to a future hydrogen economy.
Coal gasification is the process of converting coal to a gaseous f
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods