Company Introduction
Why do people join group?
Roles
Role theory
: a perspective in social psychology that considers
most of everyday activity to be living up to
the roles or expectations of others
Role
: an expected behavior in a given individual social status
and position
Role conflict
: a conflict among the role expectations corresponding
2. Indian consumer
The reason why Tata Nano has been successful is that they are quick to respond to the growing needs of consumers and release innovative goods. Comparing to India's motorcycles which price level is about 0.3~0.5 lakh, the Nano is only about 1lakh which can attract the interest of the Indian consumers. Finally, the emergence of Nano had caused a great deal of fluctuation in I
Introduction:
Wonder Girls, a popular and rising girl idol star group in Korea, is currently dramatically leading the Korean music industry with their unstoppable popularity. This group consists of five young teenage girls, ranging from the age 15 to 19. After researching thoroughly about the reasons behind Wonder Girls’ success and actually undergoing the process of learning the dance moves t
and third calendar quarters. In 2007, concentrates and syrups accounted for approximately 53 percent of the Company’s total concentrate sales.
Their goal is to use their Company’s assets to become more competitive and to accelerate growth in a manner that creates value for their shareowners.
(2) Pepsi Bottling Group (PBG)
The Pepsi Bottling Group, Inc. is the world’s largest manu
4. Strategic Groups within the CSD Industry
* Strategic group
All kinds of soft drinks fit in to strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei